Melbourne’s West Export Network, VECCI & the Wyndham City Council are offering companies in the region an opportunity to attend this free half day workshop to better understand the export planning process step-by-step.
It is well know that those businesses that don’t plan can lose more than just their market share and struggle to grow their own businesses. Imagin then, if you were offered an opportunity in an oversaeas marketing and unable to capitalise on it because you are unsure of your resources both human and financial to manage this growth as you have no Plan in place. The well known cliche of ‘failing to plan is planning to fail’ is very true expecially when it comes to exporting.
Take this opportunity to spend some time gaining expert knowledge of how best to position yourself in the market and take advantage of export opportunities.
Topic will include:
- Export Readiness
- Why a SWOT Analysis
- Importance of Market Research and Analysis
- Setting Objectives
- Putting Strategies in place
- Outlining an Action Plan
Facilitator – Geeta Heffernan, VECCI
The workshop will be facilitated by Geeta Heffernan, International Business Development Manager, VECCI. Geeta Heffernan has been assisting Small and Medium sized businesses access export opportunities in various markets through proper planning and at the session, Geeta will take you through the process to assist you develop your own export strategy to become a sustainable exporter.